Paid Media & Performance in Zapotlanejo
Zapotlanejo is a city of 33,284 in Jalisco. It falls squarely inside Tlaquepaque's economic orbit, 25 km away, competing for the same digital audience.
Of Zapotlanejo's 9,397 households, 55.1% have a home internet connection. That puts it 13.9 points below the 69% average across Jalisco. 36.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 18,351 reachable people online in Zapotlanejo — a market tight enough that geo-targeting stays precise and spend doesn't leak.