Paid Media & Performance in Coyotepec
Coyotepec is a city of 37,442 in Mexico. It falls squarely inside Cuautitlan Izcalli's economic orbit, 13 km away, competing for the same digital audience.
Of Coyotepec's 9,046 households, 44.5% have a home internet connection. That puts it 21.2 points below the 65.7% average across Mexico. 34.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 16,664 reachable people online in Coyotepec — a market tight enough that geo-targeting stays precise and spend doesn't leak.