A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Ecatepec de Morelos

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Ecatepec de Morelos

Ecatepec de Morelos is one of Mexico's largest urban markets, home to 1,643,623 people. It's the 3rd largest market we cover in Mexico. It forms one metro area with Gustavo A. Madero, 15 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Ecatepec de Morelos's 448,140 households, 64.8% have a home internet connection. Only 45.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 1.1 million people live in connected households in Ecatepec de Morelos. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Ecatepec de Morelos in numbers

1,643,623 Population 1st in México
1,065,204 Estimated online audience residents in connected households
64.8% Households online 290,432 households
15 km Nearest large city Gustavo A. Madero

Source: INEGI, Censo de Población y Vivienda 2020.

Ecatepec de Morelos and its area

Ecatepec de Morelos has 64.8% of households online, against 75.7% in San Francisco Coacalco (7 km away) and 66% in San Pablo de las Salinas (9 km away). The average across the México cities we cover is 65.7%. If you also sell in San Francisco Coacalco, San Pablo de las Salinas and Fuentes del Valle, all within 10 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Ecatepec de Morelos, not assumptions about "the Mexican market".

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We size the real audience: 448,140 households, 64.8% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Ecatepec de Morelos?

We estimate about 1.1 million people live in households with internet in Ecatepec de Morelos: 64.8% of 448,140 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Ecatepec de Morelos or include nearby towns?

It depends on whether you serve them. The closest on our list are San Francisco Coacalco (7 km, 293,245 residents), San Pablo de las Salinas (9 km, 157,998 residents) and Fuentes del Valle (10 km, 82,274 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Ecatepec de Morelos?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Ecatepec de Morelos, 45.1% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Ecatepec de Morelos?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Ecatepec de Morelos and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Ecatepec de Morelos?

Tell us what you sell and where. We'll reply with what we'd do first in Ecatepec de Morelos, and what isn't worth paying for.

Request a proposal

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