/Paid Media & Performance

Paid Media & Performance in Ecatepec de Morelos

Data-driven advertising that maximizes every dollar and scales profitable growth.

Mexico, Mexico

Paid Media & Performance in Ecatepec de Morelos

Ecatepec de Morelos is one of Mexico's largest urban markets, home to 1,643,623 people. It is the 3rd largest market we cover in Mexico. It forms a single conurbation with Gustavo A. Madero, 15 km away, so digital competition here is metro-wide rather than municipal.

Of Ecatepec de Morelos's 448,140 households, 64.8% have a home internet connection. 45.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 1,065,204 reachable people online in Ecatepec de Morelos — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Ecatepec de Morelos in numbers

1,643,623 Population 1st in Mexico
1,065,204 Estimated online audience residents in connected households
64.8% Households online 290,432
15 km Nearest metro Gustavo A. Madero

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Ecatepec de Morelos combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Ecatepec de Morelos we also cover San Francisco Coacalco, San Pablo de las Salinas and Fuentes del Valle, all within 10 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Ecatepec de Morelos, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 448,140 households, 64.8% of them online.

✓

We operate across central Mexico's dense urban core and understand its competitive dynamics.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

We also serve nearby

San Francisco Coacalco 7 km → San Pablo de las Salinas 9 km → Fuentes del Valle 10 km → Ojo de Agua 10 km → Santiago Teyahualco 11 km → Tepexpan 12 km → All locations in Mexico →

Insights & results

Case Study

Mechanova - Heavy and Agricultural Machinery, Restored in Mexico

Built a Spanish-first catalogue and brand site for a Mexican importer that restores and sells heavy and agricultural machinery, turning a six-system restoration process into the core of the sales argument.

Read case study → From the Blog

Introducing OTRO Digital: A Different Kind of Agency

We're launching OTRO Digital to help ambitious brands break through the noise with bold strategy, uncompromising creativity, and data-driven precision.

Read article →

Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

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Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Ecatepec de Morelos?

Let's talk about your goals and build a strategy that delivers.

Get in touch