Paid Media & Performance in Tepexpan
With 120,778 residents, Tepexpan is one of Mexico's major commercial centres. It sits within the municipality of Acolman, which totals 171,507 residents. It falls squarely inside Ecatepec de Morelos's economic orbit, 12 km away, competing for the same digital audience.
Of Tepexpan's 32,877 households, 52.8% have a home internet connection. That puts it 12.9 points below the 65.7% average across Mexico. 35.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 63,815 reachable people online in Tepexpan — a market tight enough that geo-targeting stays precise and spend doesn't leak.