A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Texcoco de Mora, México

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Texcoco de Mora

Texcoco de Mora is a city of 35,491 in México. It sits within the municipality of Texcoco, which has 277,562 residents. It's 13 km from Chimalhuacán, so many people searching here also compare against businesses there.

Of Texcoco de Mora's 11,006 households, 78% have a home internet connection. That's 12.3 points above the 65.7% average across the México cities we cover. Only 63.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 28,000 people live in connected households in Texcoco de Mora. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Texcoco de Mora in numbers

35,491 Population 38th in México
27,678 Estimated online audience residents in connected households
78% Households online 8,583 households
13 km Nearest large city Chimalhuacán

Source: INEGI, Censo de Población y Vivienda 2020.

Texcoco de Mora and its area

Texcoco de Mora has 78% of households online, against 44.1% in Chiconcuac de Juárez (5 km away) and 64.5% in Chicoloapan de Juárez (11 km away). The average across the México cities we cover is 65.7%. If you also sell in Chiconcuac de Juárez, Chicoloapan de Juárez and Tepexpan, all within 13 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Texcoco de Mora, not assumptions about "the Mexican market".

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We size the real audience: 11,006 households, 78% of them online.

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We compare Texcoco de Mora with Chimalhuacán, 13 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Texcoco de Mora?

We estimate about 28,000 people live in households with internet in Texcoco de Mora: 78% of 11,006 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Texcoco de Mora or include nearby towns?

It depends on whether you serve them. The closest on our list are Chiconcuac de Juárez (5 km, 25,868 residents), Chicoloapan de Juárez (11 km, 193,532 residents) and Tepexpan (13 km, 120,778 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Texcoco de Mora?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Texcoco de Mora, 63.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Texcoco de Mora?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Texcoco de Mora and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Texcoco de Mora?

Tell us what you sell and where. We'll reply with what we'd do first in Texcoco de Mora, and what isn't worth paying for.

Request a proposal

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