Paid Media & Performance in Ojo de Agua
With 386,290 residents, Ojo de Agua is one of Mexico's major commercial centres. It sits within the municipality of Tecamac, which totals 547,503 residents. It falls squarely inside Ecatepec de Morelos's economic orbit, 10 km away, competing for the same digital audience.
Of Ojo de Agua's 119,310 households, 70.4% have a home internet connection. That puts it 4.7 points above the 65.7% average across Mexico. 56% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 272,103 reachable people online in Ojo de Agua — a market tight enough that geo-targeting stays precise and spend doesn't leak.