Paid Media & Performance in Morelos, Mexico
Morelos accounts for 974,152 residents across the 10 markets we cover, led by Cuernavaca (341,029), Jiutepec (174,629) and Cuautla (157,336). The state sits within central Mexico's dense urban core.
Connectivity across Morelos is uneven: household internet ranges from 29.8% in Xoxocotla Centro to 75% in Tres de Mayo. That spread materially changes the Paid Media & Performance approach from one market to the next.