Paid Media & Performance in Tres de Mayo
Tres de Mayo is a city of 20,950 in Morelos. It sits within the municipality of Emiliano Zapata, which totals 107,053 residents. Tlalpan lies 47 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Tres de Mayo's 6,367 households, 75% have a home internet connection. That puts it 9.6 points above the 65.4% average across Morelos. 55.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 15,705 reachable people online in Tres de Mayo — a market tight enough that geo-targeting stays precise and spend doesn't leak.