Paid Media & Performance in Cuernavaca
With 341,029 residents, Cuernavaca is one of Morelos's major commercial centres. Tlalpan lies 41 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Cuernavaca's 103,947 households, 73.9% have a home internet connection. That puts it 8.5 points above the 65.4% average across Morelos. 55.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 252,014 reachable people online in Cuernavaca — a market tight enough that geo-targeting stays precise and spend doesn't leak.