Paid Media & Performance in Ciudad Benito Juarez
With 308,285 residents, Ciudad Benito Juarez is one of Nuevo Leon's major commercial centres. It sits within the municipality of Juarez, which totals 471,523 residents. It falls squarely inside Guadalupe's economic orbit, 17 km away, competing for the same digital audience.
Of Ciudad Benito Juarez's 89,382 households, 60.4% have a home internet connection. That puts it 12.5 points below the 72.9% average across Nuevo Leon. 34% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 186,060 reachable people online in Ciudad Benito Juarez — a market tight enough that geo-targeting stays precise and spend doesn't leak.