Paid Media & Performance in Valle del Roble
Valle del Roble is a city of 29,183 in Nuevo Leon. It sits within the municipality of Cadereyta Jimenez, which totals 122,337 residents. It falls squarely inside Guadalupe's economic orbit, 20 km away, competing for the same digital audience.
Of Valle del Roble's 8,785 households, 55.1% have a home internet connection. That puts it 17.8 points below the 72.9% average across Nuevo Leon. 19.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 16,068 reachable people online in Valle del Roble — a market tight enough that geo-targeting stays precise and spend doesn't leak.