A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Puerto Escondido, Oaxaca

Data-driven advertising that maximizes every dollar and scales profitable growth.

Oaxaca, Mexico

Paid Media & Performance in Puerto Escondido

Puerto Escondido is a city of 29,903 in Oaxaca. Acapulco de Juárez, the nearest large city on our list, is 320 km away. At that distance, it pays to rank for searches that include "Puerto Escondido" before competing for regional terms.

Of Puerto Escondido's 8,429 households, 46.7% have a home internet connection. That's 7.7 points below the 54.4% average across the Oaxaca cities we cover. Only 33.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 14,000 people live in connected households in Puerto Escondido. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Puerto Escondido in numbers

29,903 Population 11th in Oaxaca
13,974 Estimated online audience residents in connected households
46.7% Households online 3,939 households
320 km Nearest large city Acapulco de Juárez

Source: INEGI, Censo de Población y Vivienda 2020.

Puerto Escondido and its area

Puerto Escondido has 46.7% of households online, against 42.2% in Heroica Ciudad de Miahuatlán de Porfirio Díaz (73 km away) and 34.8% in Santiago Pinotepa Nacional (117 km away). The average across the Oaxaca cities we cover is 54.4%.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for Puerto Escondido, not assumptions about "the Mexican market".

✓

We size the real audience: 8,429 households, 46.7% of them online.

✓

We compare your city with the rest of Mexico's southern states, not a national average.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Puerto Escondido?

We estimate about 14,000 people live in households with internet in Puerto Escondido: 46.7% of 8,429 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Puerto Escondido or include nearby towns?

It depends on whether you serve them. The closest on our list are Heroica Ciudad de Miahuatlán de Porfirio Díaz (73 km, 29,130 residents), Santiago Pinotepa Nacional (117 km, 33,726 residents) and Santa Cruz Xoxocotlán (134 km, 81,848 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Puerto Escondido?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Puerto Escondido, 33.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Puerto Escondido?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Puerto Escondido and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Nearby cities

Heroica Ciudad de Miahuatlán de Porfirio Díaz 73 km → Santiago Pinotepa Nacional 117 km → Santa Cruz Xoxocotlán 134 km → San Antonio de la Cal 136 km → Oaxaca de Juárez 138 km → Santa Lucía del Camino 140 km → All Oaxaca cities →

A real project and a guide

Case study

The Cookie Stop: Launching a Premium Cookie E-commerce Brand in Mexico

We launched an e-commerce brand in Mexico for premium cookies, with a custom merchant system and 500 daily impressions after two weeks of launch.

Read case study → Guide

Google Ads Fundamentals: A Beginner's Guide

Google Ads fundamentals for beginners: how the auction and billing work, how to set up a first Search campaign, and what to check in month one.

Read article →

Need a dedicated team instead?

Beyond project work, we run full-time teams through partner centers we select and manage: nearshore in Mexico and Colombia, offshore in the Philippines, India and Egypt, working your hours.

Digital Marketing Outsourcing

Paid media, social, email, analytics and creative, run day to day by a bilingual team in your time zone.

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Customer Service Outsourcing

Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.

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Call Center Outsourcing

Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.

Explore outsourcing →

Ready to grow
in Puerto Escondido?

Tell us what you sell and where. We'll reply with what we'd do first in Puerto Escondido, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot