/Paid Media & Performance

Paid Media & Performance in Puerto Escondido

Data-driven advertising that maximizes every dollar and scales profitable growth.

Oaxaca, Mexico

Paid Media & Performance in Puerto Escondido

Puerto Escondido is a city of 29,903 in Oaxaca. With Acapulco de Juarez 320 km away, the local market operates with little competition from big-city agencies.

Of Puerto Escondido's 8,429 households, 46.7% have a home internet connection. That puts it 7.7 points below the 54.4% average across Oaxaca. 33.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 13,974 reachable people online in Puerto Escondido — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Puerto Escondido in numbers

29,903 Population 11th in Oaxaca
13,974 Estimated online audience residents in connected households
46.7% Households online 3,939
320 km Nearest metro Acapulco de Juarez

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Puerto Escondido combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Puerto Escondido we also cover Heroica Ciudad de Miahuatlan de Porfirio Diaz, Santiago Pinotepa Nacional and Santa Cruz Xoxocotlan, all within 134 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Puerto Escondido, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 8,429 households, 46.7% of them online.

✓

We account for the pull of Acapulco de Juarez, 320 km away, and what it does to local competition.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

We also serve nearby

Heroica Ciudad de Miahuatlan de Porfirio Diaz 73 km → Santiago Pinotepa Nacional 117 km → Santa Cruz Xoxocotlan 134 km → San Antonio de la Cal 136 km → Oaxaca de Juarez 138 km → Santa Lucia del Camino 140 km → All locations in Oaxaca →

Insights & results

Case Study

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Built a consignment ledger for small food producers that bills each stockist on what actually sold rather than what was dropped off, with delivery rounds and commissions agreed on the road.

Read case study → From the Blog

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We've launched a free, always-up-to-date resource to help founders, marketers, and business owners answer the most common questions about growing online—without the guesswork.

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Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

Explore outsourcing →

Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Puerto Escondido?

Let's talk about your goals and build a strategy that delivers.

Get in touch