Paid Media & Performance in Saldarriaga
Saldarriaga is a city of 21,516 in Queretaro. It sits within the municipality of El Marques, which totals 231,668 residents. It falls squarely inside Santiago de Queretaro's economic orbit, 11 km away, competing for the same digital audience.
Of Saldarriaga's 6,626 households, 63.8% have a home internet connection. That puts it 17.1 points below the 80.9% average across Queretaro. 43.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 13,732 reachable people online in Saldarriaga — a market tight enough that geo-targeting stays precise and spend doesn't leak.