A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Santiago de Querétaro

Data-driven advertising that maximizes every dollar and scales profitable growth.

Querétaro, Mexico

Paid Media & Performance in Santiago de Querétaro

Santiago de Querétaro is one of Mexico's largest urban markets, home to 794,789 people. It sits within the municipality of Querétaro, which has 1,049,777 residents. It's the 21st largest market we cover in Mexico.

Of Santiago de Querétaro's 234,037 households, 84% have a home internet connection. That's 3.1 points above the 80.9% average across the Querétaro cities we cover. Only 61.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 667,000 people live in connected households in Santiago de Querétaro. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Santiago de Querétaro in numbers

794,789 Population 1st in Querétaro
667,398 Estimated online audience residents in connected households
84% Households online 196,525 households
130 km Nearest large city Morelia

Source: INEGI, Censo de Población y Vivienda 2020.

Santiago de Querétaro and its area

Santiago de Querétaro has 84% of households online, against 88.2% in Venceremos (4 km away) and 65.9% in San José el Alto (7 km away). The average across the Querétaro cities we cover is 80.9%. If you also sell in Venceremos, San José el Alto and El Pueblito, all within 7 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Santiago de Querétaro, not assumptions about "the Mexican market".

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We size the real audience: 234,037 households, 84% of them online.

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We compare your city with the rest of the Bajío, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Santiago de Querétaro?

We estimate about 667,000 people live in households with internet in Santiago de Querétaro: 84% of 234,037 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Santiago de Querétaro or include nearby towns?

It depends on whether you serve them. The closest on our list are Venceremos (4 km, 21,352 residents), San José el Alto (7 km, 29,758 residents) and El Pueblito (7 km, 115,264 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Santiago de Querétaro?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Santiago de Querétaro, 61.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Santiago de Querétaro?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Santiago de Querétaro and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Santiago de Querétaro?

Tell us what you sell and where. We'll reply with what we'd do first in Santiago de Querétaro, and what isn't worth paying for.

Request a proposal

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