Paid Media & Performance in Santiago de Querétaro
Santiago de Querétaro is one of Mexico's largest urban markets, home to 794,789 people. It sits within the municipality of Querétaro, which has 1,049,777 residents. It's the 21st largest market we cover in Mexico.
Of Santiago de Querétaro's 234,037 households, 84% have a home internet connection. That's 3.1 points above the 80.9% average across the Querétaro cities we cover. Only 61.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 667,000 people live in connected households in Santiago de Querétaro. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
