Paid Media & Performance in Santiago de Queretaro
Santiago de Queretaro is one of Mexico's largest urban markets, home to 794,789 people. It sits within the municipality of Queretaro, which totals 1,049,777 residents. It is the 21st largest market we cover in Mexico.
Of Santiago de Queretaro's 234,037 households, 84% have a home internet connection. That puts it 3.1 points above the 80.9% average across Queretaro. 61.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 667,398 reachable people online in Santiago de Queretaro — a market tight enough that geo-targeting stays precise and spend doesn't leak.