Paid Media & Performance in Contla
Contla is a city of 30,417 in Tlaxcala. It sits within the municipality of Contla de Juan Cuamatzi, which totals 38,579 residents. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 33 km away, competing for the same digital audience.
Of Contla's 7,223 households, 40.9% have a home internet connection. That puts it 6.8 points below the 47.7% average across Tlaxcala. 29.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,448 reachable people online in Contla — a market tight enough that geo-targeting stays precise and spend doesn't leak.