Paid Media & Performance in Zacatelco
Zacatelco is a city of 45,587 in Tlaxcala. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 20 km away, competing for the same digital audience.
Of Zacatelco's 11,333 households, 45.6% have a home internet connection. That puts it 2.1 points below the 47.7% average across Tlaxcala. 31.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 20,796 reachable people online in Zacatelco — a market tight enough that geo-targeting stays precise and spend doesn't leak.