Paid Media & Performance in Ocotlan
Ocotlan is a city of 24,342 in Tlaxcala. It sits within the municipality of Tlaxcala, which totals 99,896 residents. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 31 km away, competing for the same digital audience.
Of Ocotlan's 7,445 households, 75.3% have a home internet connection. That puts it 27.6 points above the 47.7% average across Tlaxcala. 62.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 18,329 reachable people online in Ocotlan — a market tight enough that geo-targeting stays precise and spend doesn't leak.