/Paid Media & Performance

Paid Media & Performance in Fresnillo

Data-driven advertising that maximizes every dollar and scales profitable growth.

Zacatecas, Mexico

Paid Media & Performance in Fresnillo

With 143,281 residents, Fresnillo is one of Zacatecas's major commercial centres. With Aguascalientes 156 km away, the local market operates with little competition from big-city agencies.

Of Fresnillo's 38,766 households, 66.3% have a home internet connection. 43.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 94,977 reachable people online in Fresnillo — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Fresnillo in numbers

143,281 Population 2nd in Zacatecas
94,977 Estimated online audience residents in connected households
66.3% Households online 25,697
156 km Nearest metro Aguascalientes

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Fresnillo combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Fresnillo we also cover Victor Rosales, Zacatecas and Guadalupe, all within 60 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Fresnillo, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 38,766 households, 66.3% of them online.

✓

We account for the pull of Aguascalientes, 156 km away, and what it does to local competition.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

We also serve nearby

Victor Rosales 30 km → Zacatecas 54 km → Guadalupe 60 km → Jerez de Garcia Salinas 60 km → Rio Grande 75 km → Ojocaliente 92 km → All locations in Zacatecas →

Insights & results

Case Study

The Cookie Stop - Launching a Premium Cookie E-commerce Brand in Mexico

Built and launched a complete e-commerce platform for premium cookies in Mexico, achieving 500 daily impressions after just two weeks through custom merchant system and seamless integration with Mexican shipping aggregators.

Read case study → From the Blog

Introducing the OTRO Digital Knowledge Base: Real Answers for Running Your Business Online

We've launched a free, always-up-to-date resource to help founders, marketers, and business owners answer the most common questions about growing online—without the guesswork.

Read article →

Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

Explore outsourcing →

Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Fresnillo?

Let's talk about your goals and build a strategy that delivers.

Get in touch