A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Zacatecas State

Data-driven advertising that maximizes every dollar and scales profitable growth.

Paid Media & Performance in Zacatecas, Mexico

The 9 Zacatecas cities we cover add up to 644,779 residents, led by Guadalupe (170,029), Fresnillo (143,281) and Zacatecas (138,444). The state is part of Mexico's northern industrial corridor.

Connectivity across Zacatecas is uneven: household internet ranges from 45.2% in Loreto to 78.1% in Zacatecas. That's why we don't propose the same plan in every city.

How we approach Paid Media & Performance

With no single dominant city, the work spreads across several mid-sized cities, each with its own searches.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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A page of census data for each of the 9 Zacatecas cities we cover.

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We start from the census: 644,779 residents and 67.7% of households online across those cities.

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We fit Paid Media & Performance to each city's connectivity, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Zacatecas in numbers

9 Cities covered
644,779 Combined population
67.7% Households online

Source: INEGI, Censo de Población y Vivienda 2020.

Frequently asked questions

Which Zacatecas cities do you work in?

We have a page of census data for each of the 9 Zacatecas cities we cover. The largest are Guadalupe (170,029), Fresnillo (143,281) and Zacatecas (138,444). We work remotely, so the service is the same in any of them. What changes is the plan, based on each city's size and connectivity.

Where are the most households online in Zacatecas?

Per INEGI's 2020 census, among the cities we cover, Zacatecas has the highest share of households online (78.1%) and Loreto the lowest (45.2%). The average across those cities is 67.7%. That gap changes what's worth doing first in each one.

Do you work with businesses in towns that aren't on the list?

Yes. The list covers the Zacatecas cities we publish census data for, but we work remotely, so we can take on a business in any municipality. Tell us where you sell and we'll build the plan from your area's data.

Ready to grow
in Zacatecas?

Tell us what you sell and where. We'll reply with what we'd do first in Zacatecas, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot