Paid Media & Performance in Sombrerete
Sombrerete is a city of 25,068 in Zacatecas. Victoria de Durango lies 113 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Sombrerete's 6,564 households, 46.3% have a home internet connection. That puts it 21.4 points below the 67.7% average across Zacatecas. 40.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,598 reachable people online in Sombrerete — a market tight enough that geo-targeting stays precise and spend doesn't leak.