Paid Media & Performance in Guadalupe
With 170,029 residents, Guadalupe is one of Zacatecas's major commercial centres. Aguascalientes lies 99 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Guadalupe's 49,971 households, 76.7% have a home internet connection. That puts it 9 points above the 67.7% average across Zacatecas. 58.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 130,342 reachable people online in Guadalupe — a market tight enough that geo-targeting stays precise and spend doesn't leak.