Paid Media & Performance in Loreto
Loreto is a city of 26,287 in Zacatecas. Aguascalientes lies 54 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Loreto's 6,456 households, 45.2% have a home internet connection. That puts it 22.5 points below the 67.7% average across Zacatecas. 37.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,873 reachable people online in Loreto — a market tight enough that geo-targeting stays precise and spend doesn't leak.