A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Cabo San Lucas

Data-driven advertising that maximizes every dollar and scales profitable growth.

Baja California Sur, Mexico

Paid Media & Performance in Cabo San Lucas

With 202,694 residents, Cabo San Lucas is one of Baja California Sur's main commercial centers. It sits within the municipality of Los Cabos, which has 351,111 residents. Culiacán Rosales, the nearest large city on our list, is 334 km away. At that distance, it pays to rank for searches that include "Cabo San Lucas" before competing for regional terms.

Of Cabo San Lucas's 57,785 households, 62.8% have a home internet connection. That's 4.5 points below the 67.3% average across the Baja California Sur cities we cover. Only 40.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 127,000 people live in connected households in Cabo San Lucas. Target by area of the city and see which neighborhoods respond before raising spend.

Cabo San Lucas in numbers

202,694 Population 2nd in Baja California Sur
127,390 Estimated online audience residents in connected households
62.8% Households online 36,317 households
334 km Nearest large city Culiacán Rosales

Source: INEGI, Censo de Población y Vivienda 2020.

Cabo San Lucas and its area

Cabo San Lucas has 62.8% of households online, against 63.7% in San José del Cabo (30 km away) and 73.9% in La Paz (145 km away). The average across the Baja California Sur cities we cover is 67.3%. If you also sell in San José del Cabo, 30 km away, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Cabo San Lucas, not assumptions about "the Mexican market".

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We size the real audience: 57,785 households, 62.8% of them online.

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We compare your city with the rest of Mexico's northern industrial corridor, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Cabo San Lucas?

We estimate about 127,000 people live in households with internet in Cabo San Lucas: 62.8% of 57,785 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Cabo San Lucas or include nearby towns?

It depends on whether you serve them. The closest on our list are San José del Cabo (30 km, 136,285 residents), La Paz (145 km, 250,141 residents) and Ciudad Constitución (297 km, 43,805 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Cabo San Lucas?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Cabo San Lucas, 40.1% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Cabo San Lucas?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Cabo San Lucas and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Cabo San Lucas?

Tell us what you sell and where. We'll reply with what we'd do first in Cabo San Lucas, and what isn't worth paying for.

Request a proposal

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