Paid Media & Performance in Cabo San Lucas
With 202,694 residents, Cabo San Lucas is one of Baja California Sur's main commercial centers. It sits within the municipality of Los Cabos, which has 351,111 residents. Culiacán Rosales, the nearest large city on our list, is 334 km away. At that distance, it pays to rank for searches that include "Cabo San Lucas" before competing for regional terms.
Of Cabo San Lucas's 57,785 households, 62.8% have a home internet connection. That's 4.5 points below the 67.3% average across the Baja California Sur cities we cover. Only 40.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 127,000 people live in connected households in Cabo San Lucas. Target by area of the city and see which neighborhoods respond before raising spend.
