A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San José del Cabo

Data-driven advertising that maximizes every dollar and scales profitable growth.

Baja California Sur, Mexico

Paid Media & Performance in San José del Cabo

With 136,285 residents, San José del Cabo is one of Baja California Sur's main commercial centers. It sits within the municipality of Los Cabos, which has 351,111 residents. Culiacán Rosales, the nearest large city on our list, is 304 km away. At that distance, it pays to rank for searches that include "San José del Cabo" before competing for regional terms.

Of San José del Cabo's 40,561 households, 63.7% have a home internet connection. That's 3.6 points below the 67.3% average across the Baja California Sur cities we cover. Only 43.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 87,000 people live in connected households in San José del Cabo. Target by area of the city and see which neighborhoods respond before raising spend.

San José del Cabo in numbers

136,285 Population 3rd in Baja California Sur
86,762 Estimated online audience residents in connected households
63.7% Households online 25,822 households
304 km Nearest large city Culiacán Rosales

Source: INEGI, Censo de Población y Vivienda 2020.

San José del Cabo and its area

San José del Cabo has 63.7% of households online, against 62.8% in Cabo San Lucas (30 km away) and 73.9% in La Paz (136 km away). The average across the Baja California Sur cities we cover is 67.3%. If you also sell in Cabo San Lucas, 30 km away, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San José del Cabo, not assumptions about "the Mexican market".

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We size the real audience: 40,561 households, 63.7% of them online.

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We compare your city with the rest of Mexico's northern industrial corridor, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San José del Cabo?

We estimate about 87,000 people live in households with internet in San José del Cabo: 63.7% of 40,561 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San José del Cabo or include nearby towns?

It depends on whether you serve them. The closest on our list are Cabo San Lucas (30 km, 202,694 residents), La Paz (136 km, 250,141 residents) and Ciudad Constitución (298 km, 43,805 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San José del Cabo?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San José del Cabo, 43.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San José del Cabo?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San José del Cabo and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San José del Cabo?

Tell us what you sell and where. We'll reply with what we'd do first in San José del Cabo, and what isn't worth paying for.

Request a proposal

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