Paid Media & Performance in San Jose del Cabo
With 136,285 residents, San Jose del Cabo is one of Baja California Sur's major commercial centres. It sits within the municipality of Los Cabos, which totals 351,111 residents. With Culiacan Rosales 304 km away, the local market operates with little competition from big-city agencies.
Of San Jose del Cabo's 40,561 households, 63.7% have a home internet connection. That puts it 3.6 points below the 67.3% average across Baja California Sur. 43.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 86,762 reachable people online in San Jose del Cabo — a market tight enough that geo-targeting stays precise and spend doesn't leak.