Paid Media & Performance in San José del Cabo
With 136,285 residents, San José del Cabo is one of Baja California Sur's main commercial centers. It sits within the municipality of Los Cabos, which has 351,111 residents. Culiacán Rosales, the nearest large city on our list, is 304 km away. At that distance, it pays to rank for searches that include "San José del Cabo" before competing for regional terms.
Of San José del Cabo's 40,561 households, 63.7% have a home internet connection. That's 3.6 points below the 67.3% average across the Baja California Sur cities we cover. Only 43.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 87,000 people live in connected households in San José del Cabo. Target by area of the city and see which neighborhoods respond before raising spend.
