Paid Media & Performance in La Paz
With 250,141 residents, La Paz is one of Baja California Sur's major commercial centres. With Culiacan Rosales 304 km away, the local market operates with little competition from big-city agencies.
Of La Paz's 78,913 households, 73.9% have a home internet connection. That puts it 6.6 points above the 67.3% average across Baja California Sur. 57.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 184,890 reachable people online in La Paz — a market tight enough that geo-targeting stays precise and spend doesn't leak.