A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Ciudad Constitución

Data-driven advertising that maximizes every dollar and scales profitable growth.

Baja California Sur, Mexico

Paid Media & Performance in Ciudad Constitución

Ciudad Constitución is a city of 43,805 in Baja California Sur. It sits within the municipality of Comondú, which has 73,021 residents. Culiacán Rosales, the nearest large city on our list, is 432 km away. At that distance, it pays to rank for searches that include "Ciudad Constitución" before competing for regional terms.

Of Ciudad Constitución's 13,318 households, 58.6% have a home internet connection. That's 8.7 points below the 67.3% average across the Baja California Sur cities we cover. Only 41.8% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 26,000 people live in connected households in Ciudad Constitución. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Ciudad Constitución in numbers

43,805 Population 4th in Baja California Sur
25,675 Estimated online audience residents in connected households
58.6% Households online 7,806 households
432 km Nearest large city Culiacán Rosales

Source: INEGI, Censo de Población y Vivienda 2020.

Ciudad Constitución and its area

Ciudad Constitución has 58.6% of households online, against 73.9% in La Paz (170 km away) and 62.8% in Cabo San Lucas (297 km away). The average across the Baja California Sur cities we cover is 67.3%.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for Ciudad Constitución, not assumptions about "the Mexican market".

✓

We size the real audience: 13,318 households, 58.6% of them online.

✓

We compare your city with the rest of Mexico's northern industrial corridor, not a national average.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Ciudad Constitución?

We estimate about 26,000 people live in households with internet in Ciudad Constitución: 58.6% of 13,318 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Ciudad Constitución or include nearby towns?

It depends on whether you serve them. The closest on our list are La Paz (170 km, 250,141 residents), Cabo San Lucas (297 km, 202,694 residents) and San José del Cabo (298 km, 136,285 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Ciudad Constitución?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Ciudad Constitución, 41.8% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Ciudad Constitución?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Ciudad Constitución and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Ciudad Constitución?

Tell us what you sell and where. We'll reply with what we'd do first in Ciudad Constitución, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot