Paid Media & Performance in Arriaga
Arriaga is a city of 25,366 in Chiapas. Tuxtla Gutierrez lies 102 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Arriaga's 7,688 households, 42.3% have a home internet connection. That puts it 3.2 points below the 45.5% average across Chiapas. 19.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 10,733 reachable people online in Arriaga — a market tight enough that geo-targeting stays precise and spend doesn't leak.