Paid Media & Performance in Matamoros
Matamoros is a city of 59,762 in Coahuila de Zaragoza. It falls squarely inside Torreon's economic orbit, 22 km away, competing for the same digital audience.
Of Matamoros's 15,951 households, 45% have a home internet connection. That puts it 17.3 points below the 62.3% average across Coahuila de Zaragoza. 31.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 26,919 reachable people online in Matamoros — a market tight enough that geo-targeting stays precise and spend doesn't leak.