/Paid Media & Performance

Paid Media & Performance in Francisco I. Madero

Data-driven advertising that maximizes every dollar and scales profitable growth.

Coahuila de Zaragoza, Mexico

Paid Media & Performance in Francisco I. Madero

Francisco I. Madero is a city of 32,704 in Coahuila de Zaragoza. It falls squarely inside Torreon's economic orbit, 32 km away, competing for the same digital audience.

Of Francisco I. Madero's 8,896 households, 47.3% have a home internet connection. That puts it 15 points below the 62.3% average across Coahuila de Zaragoza. 33.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 15,459 reachable people online in Francisco I. Madero — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Francisco I. Madero in numbers

32,704 Population 14th in Coahuila de Zaragoza
15,459 Estimated online audience residents in connected households
47.3% Households online 4,205
32 km Nearest metro Torreon

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Francisco I. Madero combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Francisco I. Madero we also cover Matamoros, San Pedro and Torreon, all within 32 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Francisco I. Madero, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 8,896 households, 47.3% of them online.

✓

We account for the pull of Torreon, 32 km away, and what it does to local competition.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

We also serve nearby

Matamoros 28 km → San Pedro 29 km → Torreon 32 km → Parras de la Fuente 116 km → Castaños 215 km → All locations in Coahuila de Zaragoza →

Insights & results

Case Study

Sky Sports - Real-Time Sports Data Platform for 11M Users

Replaced legacy Flash-based live scores system with scalable hybrid application serving real-time sports data to 11 million active users across web, iOS, and Android.

Read case study → From the Blog

Using Programmatic SEO to Discover New Markets (And Find Your Fit Faster)

How to use programmatic SEO not just to rank—but to validate demand, discover untapped markets, and find product-market fit before your competitors even know those markets exist.

Read article →

Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

Explore outsourcing →

Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Francisco I. Madero?

Let's talk about your goals and build a strategy that delivers.

Get in touch