Paid Media & Performance in Torreon
Torreon is one of Mexico's largest urban markets, home to 690,193 people. It is the 27th largest market we cover in Mexico.
Of Torreon's 207,066 households, 64.3% have a home internet connection. That puts it 2 points above the 62.3% average across Coahuila de Zaragoza. 46.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 443,689 reachable people online in Torreon — a market tight enough that geo-targeting stays precise and spend doesn't leak.