A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Pedro, Coahuila

Data-driven advertising that maximizes every dollar and scales profitable growth.

Coahuila de Zaragoza, Mexico

Paid Media & Performance in San Pedro

San Pedro is a city of 49,490 in Coahuila de Zaragoza. Torreón is 53 km away. That's close enough for some customers to compare, but searches that name San Pedro are where you need to show up first.

Of San Pedro's 12,913 households, 49.6% have a home internet connection. That's 12.7 points below the 62.3% average across the Coahuila de Zaragoza cities we cover. Only 31.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 25,000 people live in connected households in San Pedro. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Pedro in numbers

49,490 Population 10th in Coahuila de Zaragoza
24,571 Estimated online audience residents in connected households
49.6% Households online 6,411 households
53 km Nearest large city Torreón

Source: INEGI, Censo de Población y Vivienda 2020.

San Pedro and its area

San Pedro has 49.6% of households online, against 47.3% in Francisco I. Madero (29 km away) and 45% in Matamoros (36 km away). The average across the Coahuila de Zaragoza cities we cover is 62.3%. If you also sell in Francisco I. Madero, Matamoros and Torreón, all within 53 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for San Pedro, not assumptions about "the Mexican market".

✓

We size the real audience: 12,913 households, 49.6% of them online.

✓

We compare San Pedro with Torreón, 53 km away, because that's where your nearest competition on Google is.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Pedro?

We estimate about 25,000 people live in households with internet in San Pedro: 49.6% of 12,913 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Pedro or include nearby towns?

It depends on whether you serve them. The closest on our list are Francisco I. Madero (29 km, 32,704 residents), Matamoros (36 km, 59,762 residents) and Torreón (53 km, 690,193 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Pedro?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Pedro, 31.5% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Pedro?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Pedro and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Pedro?

Tell us what you sell and where. We'll reply with what we'd do first in San Pedro, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot