Paid Media & Performance in San Rafael
San Rafael is a city of 22,357 in Mexico. It sits within the municipality of Tlalmanalco, which totals 49,196 residents. It falls squarely inside Chimalhuacan's economic orbit, 30 km away, competing for the same digital audience.
Of San Rafael's 5,725 households, 52.7% have a home internet connection. That puts it 13 points below the 65.7% average across Mexico. 37.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,790 reachable people online in San Rafael — a market tight enough that geo-targeting stays precise and spend doesn't leak.