A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Rafael, México

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in San Rafael

San Rafael is a city of 22,357 in México. It sits within the municipality of Tlalmanalco, which has 49,196 residents. It's 30 km from Chimalhuacán, so many people searching here also compare against businesses there.

Of San Rafael's 5,725 households, 52.7% have a home internet connection. That's 13 points below the 65.7% average across the México cities we cover. Only 37.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 12,000 people live in connected households in San Rafael. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Rafael in numbers

22,357 Population 72nd in México
11,790 Estimated online audience residents in connected households
52.7% Households online 3,019 households
30 km Nearest large city Chimalhuacán

Source: INEGI, Censo de Población y Vivienda 2020.

San Rafael and its area

San Rafael has 52.7% of households online, against 48% in Amecameca de Juárez (9 km away) and 73.1% in Los Héroes Chalco [Conjunto Urbano] (11 km away). The average across the México cities we cover is 65.7%. If you also sell in Amecameca de Juárez, Los Héroes Chalco [Conjunto Urbano] and San Jerónimo Cuatro Vientos, all within 13 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Rafael, not assumptions about "the Mexican market".

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We size the real audience: 5,725 households, 52.7% of them online.

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We compare San Rafael with Chimalhuacán, 30 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Rafael?

We estimate about 12,000 people live in households with internet in San Rafael: 52.7% of 5,725 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Rafael or include nearby towns?

It depends on whether you serve them. The closest on our list are Amecameca de Juárez (9 km, 33,716 residents), Los Héroes Chalco [Conjunto Urbano] (11 km, 34,277 residents) and San Jerónimo Cuatro Vientos (13 km, 41,791 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Rafael?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Rafael, 37.5% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Rafael?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Rafael and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Rafael?

Tell us what you sell and where. We'll reply with what we'd do first in San Rafael, and what isn't worth paying for.

Request a proposal

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