Paid Media & Performance in San Rafael
San Rafael is a city of 22,357 in México. It sits within the municipality of Tlalmanalco, which has 49,196 residents. It's 30 km from Chimalhuacán, so many people searching here also compare against businesses there.
Of San Rafael's 5,725 households, 52.7% have a home internet connection. That's 13 points below the 65.7% average across the México cities we cover. Only 37.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 12,000 people live in connected households in San Rafael. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
