Paid Media & Performance in Mezcales
Mezcales is a city of 24,309 in Nayarit. It sits within the municipality of Bahía de Banderas, which has 187,632 residents. Zapopan, the nearest large city on our list, is 197 km away. At that distance, it pays to rank for searches that include "Mezcales" before competing for regional terms.
Of Mezcales's 7,468 households, 75.7% have a home internet connection. That's 11.2 points above the 64.5% average across the Nayarit cities we cover. Only 58.4% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 18,000 people live in connected households in Mezcales. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.