Paid Media & Performance in San Vicente
San Vicente is a city of 38,666 in Nayarit. It sits within the municipality of Bahia de Banderas, which totals 187,632 residents. With Zapopan 194 km away, the local market operates with little competition from big-city agencies.
Of San Vicente's 11,595 households, 43.5% have a home internet connection. That puts it 21 points below the 64.5% average across Nayarit. 31.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 16,834 reachable people online in San Vicente — a market tight enough that geo-targeting stays precise and spend doesn't leak.