Paid Media & Performance in Tepic
With 371,387 residents, Tepic is one of Nayarit's major commercial centres. With Zapopan 179 km away, the local market operates with little competition from big-city agencies.
Of Tepic's 111,304 households, 69.3% have a home internet connection. That puts it 4.8 points above the 64.5% average across Nayarit. 53.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 257,552 reachable people online in Tepic — a market tight enough that geo-targeting stays precise and spend doesn't leak.