A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Xalisco, Nayarit

Data-driven advertising that maximizes every dollar and scales profitable growth.

Nayarit, Mexico

Paid Media & Performance in Xalisco

Xalisco is a city of 48,170 in Nayarit. Zapopan, the nearest large city on our list, is 176 km away. At that distance, it pays to rank for searches that include "Xalisco" before competing for regional terms.

Of Xalisco's 13,862 households, 69.1% have a home internet connection. That's 4.6 points above the 64.5% average across the Nayarit cities we cover. Only 54.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 33,000 people live in connected households in Xalisco. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Xalisco in numbers

48,170 Population 2nd in Nayarit
33,290 Estimated online audience residents in connected households
69.1% Households online 9,580 households
176 km Nearest large city Zapopan

Source: INEGI, Censo de Población y Vivienda 2020.

Xalisco and its area

Xalisco has 69.1% of households online, against 69.3% in Tepic (7 km away) and 37.6% in Tuxpan (69 km away). The average across the Nayarit cities we cover is 64.5%. If you also sell in Tepic, 7 km away, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Xalisco, not assumptions about "the Mexican market".

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We size the real audience: 13,862 households, 69.1% of them online.

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We compare your city with the rest of western Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Xalisco?

We estimate about 33,000 people live in households with internet in Xalisco: 69.1% of 13,862 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Xalisco or include nearby towns?

It depends on whether you serve them. The closest on our list are Tepic (7 km, 371,387 residents), Tuxpan (69 km, 22,013 residents) and Ixtlán del Río (71 km, 25,477 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Xalisco?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Xalisco, 54.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Xalisco?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Xalisco and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Xalisco?

Tell us what you sell and where. We'll reply with what we'd do first in Xalisco, and what isn't worth paying for.

Request a proposal

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