Paid Media & Performance in San Juan del Rio
With 177,719 residents, San Juan del Rio is one of Queretaro's major commercial centres. Santiago de Queretaro lies 47 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of San Juan del Rio's 53,035 households, 65.9% have a home internet connection. That puts it 15 points below the 80.9% average across Queretaro. 50.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 117,076 reachable people online in San Juan del Rio — a market tight enough that geo-targeting stays precise and spend doesn't leak.