Paid Media & Performance in Tequisquiapan
Tequisquiapan is a city of 34,955 in Queretaro. Santiago de Queretaro lies 53 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Tequisquiapan's 9,440 households, 61.3% have a home internet connection. That puts it 19.6 points below the 80.9% average across Queretaro. 43.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 21,440 reachable people online in Tequisquiapan — a market tight enough that geo-targeting stays precise and spend doesn't leak.